Top 10 Gift Card Insights for 2023

Over the past few years, gift cards have grown in popularity at restaurants, grocery stores, spas, salons, and resorts across the country. Gift cards allowed retailers an opportunity to navigate financial challenges during the pandemic and overcome economic challenges. An effective gift card strategy is now a proven way for businesses to enhance brand recognition, gain new customers, and increase revenue.

As a leading gift card partner for restaurants and retailers across the country, we care about doing everything we can to help our customers succeed. We continually share resources to help retailers enhance their gift card programs, including recent trends and insights that businesses should consider implementing.

Top 10 Gift Card Insights for 2023

As we head into 2023, here are a few helpful insights from our top articles from last year. Hopefully, they spark one or two ideas that can help you enhance your gift card program and generate more sales and revenue this year:

1. Gift Card Marketing Tips: Social Media

Social media and digital advertising are essential tools for gift card promotion. In fact, experts predict that digital ad spending will account for nearly two-thirds of total ad spending in 2023. In this article, we unpack the most helpful tips and tricks for promoting your gift cards on social media. Whether you’re selling gift cards on your website or in-store, taking time to develop an intentional gift card promotional strategy can make a tremendous difference in your overall success.

2. Gift Card Case Study & Restaurant Spotlight: Beau Jo’s

Looking to get a few ideas from a restaurant that knows how to sell gift cards? Our friends at Beau Jo’s pizza in Colorado have developed a stellar gift card program to reach customers and accelerate sales. This case study provides an inside look at how their program has evolved over the years. It also might provide a few insights you can use in your business.

3. Tips on Partnering with Other Businesses for Gift Card Promotions

Cross-promotion has become an increasingly popular strategy to reach more customers. But how do you choose the right business to create a “win-win” partnership? This article dives into everything you need to know about partnering with other businesses to sell your gift cards.

4. Gift Card Marketing Tips: Email Promotion

Your email list is one of your most valuable assets. But how can you promote gift cards in a way that actually captures your customers’ attention? With a little planning, you can run an email promotion that could create major increases in revenue for your business. This article breaks down a few helpful ways to promote your gift card program through email.

5. Virtual vs. Physical Gift Cards: The Pros and Cons of Each

“Should we focus more on physical gift cards or digital gift cards?” This is one of the most common questions we hear when we’re onboarding new customers. The truth is it depends on several factors such as the preferences of your customers and your long-term business goals.

If you’re trying to decide which approach is best, our team of experts can help walk you through the decision. In the meantime, check out this article that offers a few pros and cons of each approach.

6. In-Kind Donations: How to Help the Community with Gift Cards

Many restaurants and retailers invest in sponsorships or donate goods and services as a way of giving back to their community. But have you ever considered leveraging your gift card program for in-kind donations? This article unpacks a few ways to use gift cards to lift up your community and hopefully gain some new customers along the way.

7. 7 Ways to Repurpose Plastic Gift Cards

As businesses and consumers look for ways to become more environmentally conscious, repurposing gift cards is a growing area of interest. Fortunately, there are several ways to cut down on the plastic waste created by used gift cards. Your business can repurpose gift cards in order to reduce the impact that plastic gift cards have on the environment.

8. Fraud Shield: How to Protect You from Gift Card Fraud

As with any financial transaction, gift cards can be a way for criminals to target businesses by generating costly chargeback requests. This article highlights how our Fraud Shield tool identifies any suspicious credit cards used in the purchasing process to prevent criminals from creating and cashing in on gift cards.

9. Gift Card Marketing Tips: Your Website

If you want to sell gift cards online, how you position and promote them on your website is key. Your customers should also have an easy and seamless purchasing experience. Our article shares a few of our most effective tips and tactics to optimize your website for gift card marketing.

10. The Ultimate Guide to Sell More Gift Cards this Holiday Season

It’s never too early to start thinking about your holiday gift card strategy. This article introduces you to the concrete promotional strategies that have helped our customers sell millions of holiday gift cards over the years.

Looking for a Gift Card Partner?

If you’re looking for a new gift card vendor in 2023, we are here to help. We’ll assist you in implementing a gift card program that can meet your current needs and scale alongside your business as you grow. Our team takes on all the heavy lifting so that you can easily set up and run an omnichannel gift card program. Learn more about our physical and online gift card solutions, or contact our team to start your order today.