Gift cards are a natural promotion tool to use on social media. By interacting with your followers, you can increase engagement, bump up revenue, and promote greater brand recognition. 2019 was a turning point for social media advertising. In that year, digital ad spend finally eclipsed traditional advertising spending. By next year, in 2023, digital ad spending will take up nearly two-thirds of total ad spend. If you’re ready to start using gift cards in your social media marketing strategy today, you can start with the following steps. Then, download The Last Gift Card Marketing Guide You’ll Ever Need for even more tips on launching your campaign.  

1. Assess Your Social Media Presence

Take a look at your social media accounts to determine the relative strength you command on each platform. Your followers may interact mostly on Facebook, or you may have a strong presence on Instagram. If you’re a newer brand, your TikTok may have recently grown. No matter what your strongest platform is, you can utilize it to facilitate increased engagement. Use an analytics tool (either a native tool or a second-party tool) for a more granular look at your engagement. If you’ve recently established a social media presence, you may feel discouraged by small numbers or low engagement. A loyal following takes time to nurture, but a time-tested strategy with a gift card giveaway is one way to encourage interaction. 

2. Plan Your Social Media-Based Gift Card Promotion

Once you’ve determined which platform you’ll use to launch your gift card promotion, it’s time to start crafting the creative. Our gift card marketing guide walks you through several steps to help create an engaging social media marketing campaign. 

First, set a goal for your campaign. Do you want to:

  • Sell a certain number of gift cards? 
  • Meet a set threshold of link click-thrus? 
  • Increase follower numbers or comments?  

Start with your goals and work from there. Once you have the numbers in mind, start creating the content. This may be social media posts with compelling images, engaging videos, or collaborations with influencers or other brands. Plan out the content of each post, video, and caption, along with the time and date it will be released. You can use a secondary social media management tool like Sprout Social or HootSuite to plan your posts ahead of time or post directly to the platform itself. 

3.  Embrace Social Media Saturation 

You don’t have to choose just one account or platform to launch your gift card marketing campaign. Instead, you can craft a multiplatform approach to reach users wherever they are. Reaching out to them on several different channels will empower them to choose the way they engage with you. The more times a lead has to interact with your brand, the more likely they are to take the intended action—in this case, by purchasing a gift card! 

Need Help? Download Our Guide!

Want to kick off a campaign, but you’re not sure how to begin? Allow us to direct you to The Last Gift Card Marketing Guide You’ll Ever Need. Our guide will walk you through the process of ideating, planning, and implementing a gift card marketing campaign. Download our guide today to get started, or contact us to talk about creating a gift card strategy that can help take your brand to the next level.