If you’ve checked your email inbox today, you’ve likely already seen a few emails from your favorite merchants. Email marketing is not only a norm for companies today, but it’s also a highly-effective tool for promoting products or services that can yield a positive return on your investment. In fact, of the reported 3.9 billion email users in 2019, 293.6 billion emails were sent and received each day. The same report indicates that for every $1 you spend on email marketing, you can expect an average return of $42. This is great news for merchants—and especially those who sell gift cards.
So, how can you utilize email marketing to promote and sell your gift cards? Here are a few helpful tips.
Choose a Reputable Platform
While there are numerous email marketing platforms available, it’s important to find one that is simple to use, provides helpful analytics, and offers aesthetically pleasing templates. Some point-of-sale systems provide email marketing features, so you’ll definitely want to explore whether your own provides such functionality before choosing an external platform. Factoring in the costs per email or list should also be a determining factor for which is best for your business.
Develop Engaging Content
Perhaps a priority above all other tips, making sure that your emails are beautifully designed with engaging content is critical for retaining a potential customer’s attention and persuading them to trust your brand and make a call to action. For promoting gift cards, use visuals of your actual gift cards or high-quality photography of customers shopping or dining at your business. Make sure your headers are short, with a punch. And, make your call to action clear and easy to find with the use of a button that links directly to your gift card e-commerce page.
Take Advantage of Targeted Lists
As customers subscribe to your email lists, they’re interested in your products and services, and they’re expecting to hear from you. Email marketing allows you to target the right customer at the opportune time with the perfect message. You can often see higher open and click rates in your email marketing efforts when you segment your lists by target audience. In fact, a recent study found that segmented list emails generated 36% of total email marketing revenue. If you have details about your customers, such as gender, age, or previous purchases, you can tailor your lists based on your gift card email promotions.
Schedule Email Automations
Not only can automated emails save you time, but they can also produce effective results. Setting up automations based on specific dates, times, or even interactions with prior emails allows your marketing efforts to seamlessly continue while you are focused on the daily functions of serving your customers and running your business. Research has shown that creating triggered email automations based on previous customer email interactions generated 306% more click-throughs per email than non-triggered emails.
Create Special Offers
Who doesn’t love a special offer, right? Whether it’s a holiday sale, a BOGO deal, or a product bundle, sending special gift card offers as occasional e-blasts can be a high-return email marketing effort.
Send Thank You Emails
It’s no secret that customers love to know how much they are valued. So, whether you’re thanking a customer for signing up to receive your emails or sending a word of appreciation or gratitude at dedicated times throughout the year, a thank you email is an excellent way to subtly promote and sell gift cards. Just remember to keep your message of thanks front and center.
Ready to Press Send on Your Gift Card Email Promotions?
Email marketing allows you to reach your audience 24 hours a day, 365 days a year, so why not communicate with them about selling gift cards? If you’re ready to learn more about gift card promotional tools like email marketing and more, contact us today to schedule a consultation