Your most powerful marketing tool is perhaps the most overlooked: word of mouth. So, how can you take advantage of the opportunity to spread the word about your gift cards? Think of your associates as brand ambassadors. They are the face of your business. They know it better than anyone. And, most of all, they interact with every single person that walks through your doors. To help you make the most out of your in-person marketing opportunities, here are a few things to consider as you train your associates to promote your gift card offerings. 

Offer incentives to your team.

Everyone loves a good incentive. By developing a gift card campaign for your team, you can increase your revenue quickly, and your employees win, too! You can reward them with gifts cards or first dibs on your products. The more respect someone has for a company or experience with the merchandise, the more likely they will provide your customers with positive, genuine feedback that results in better morale and improved sales.

Train them on website gift card purchases.

Don’t underestimate the value of online gift card sales. In December 2020, the number of gift cards sold through eCommerce averaged over 30,000. With online shopping at the forefront, you want to ensure that your employees and customers are aware of digital options.

By providing website training during your onboarding process, your associates will better understand the customer experience, and therefore be able to answer questions that customers may have about buying your gift cards online.

Encourage them to remind every customer about your gift cards.

While your employees might assume that customers know that gift cards are available, it’s not always a given. Coach your team to remind every customer about gift card options and any promotions that you may have going on at the time. By asking customers if anyone else is on their shopping list or sparking some small talk about the upcoming holidays, your associate might just make the sale. 

Need help promoting your gift cards? 

Gift card sales create an up-front profit impact. They can essentially be one of the simplest items to sell because of the convenience and freedom factors, and there’s no reason to postpone selling opportunities! If you don’t know where to start, we’re here to help. Ready to get started? Contact us today to talk about your gift card sales options.