The theater and family entertainment center (FEC) industry is continuously evolving to provide patrons with diverse, engaging experiences. Many small-to-medium movie houses and larger cineplexes for example are expanding to offer additional attractions like arcades, bowling, laser tag, and more. Regardless of your venue’s format and offerings, the use of gift cards is a versatile tool that can significantly boost revenue, attract new customers, and foster loyalty. In this article, we’ll explore the value of gift cards for both traditional theaters and FECs, and how Card Market can help you unlock their full potential.

Gift Cards: A Vehicle for Enhancing Experiences

Gift cards can be the perfect vehicle for promoting the unique experiences available at your venue, whether it’s a straightforward cinema or a multi-attraction entertainment destination. Encouraging customers to purchase gift cards for themselves or as gifts can introduce them to various experiences, help increase foot traffic, generate buzz, and ultimately grow your business.

Gaming Cards: A Game-Changer for FECs and Arcades

Similar to gift cards, gaming cards have also revolutionized the way FECs, arcades, and other gaming facilities operate, offering a durable and user-friendly alternative to paper tickets and cash. These versatile plastic cards can be utilized as annual passes for amusement parks, reloadable player passes for arcade gaming, or even as discount cards for purchases within the venue. With benefits like ease of handling for merchants, reduced employee theft, increased reliability at the point of redemption, and unmatched convenience for players, especially children, plastic gaming cards provide an invaluable solution to streamline the gaming experience and create an enjoyable environment for all patrons.

Turnkey Promotions for Maximum Impact

Card Market understands the importance of providing turnkey promotions to help theaters and FECs of all types stand out in the space. By partnering with us, you’ll receive guidance on crafting marketing materials and ideas to promote gift cards and drive customers to your venue’s offerings. We’ll work closely with you to develop tailored strategies that resonate with your target audience and showcase the unique experiences your venue has to offer. You can get an easy, custom-built and branded online shopping cart through our Card Market Pro offering, allowing for rapid fulfillment with both virtual and physical card delivery to your customers for the ultimate experience.

The Power of Bundle Promotions

Bundle promotions are an underutilized tactic in the theater and entertainment industry but can be incredibly effective in driving revenue and customer engagement. For example, offering a promotion such as “Buy $50 for Movies, Get $15 at the Arcade/Concession Stand/Bowling/Laser Tag” can entice customers to try new experiences at FECs while increasing the perceived value of your gift cards. Traditional theaters can also benefit from bundle promotions, such as “Buy $50 for Movies, Get $10 for Concessions” or “Buy 3 Movie Tickets, Get 1 Free”. Card Market can help you design and implement these types of bundle promotions, ensuring your customers see the full range of experiences your venue has to offer.


Gift cards are a powerful tool for theaters and FECs of all types, looking to expand their customer base, increase revenue, and promote their unique offerings. By partnering with Card Market, you’ll gain access to expert guidance on creating tailored marketing strategies, turnkey promotions, and bundle offers to maximize the impact of your gift card program. Don’t miss out on the opportunity to grow your business with gift cards—get started with Card Market today and see the difference a well-executed gift card strategy can make for your theater or FEC.