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Christmas in July: How to Sell More Online Gift Cards This Summer

Many restaurants and retailers are looking for new and creative ways to ramp up and sell gift cards online during the summer. After graduation and the rush of Mother’s Day and Father’s Day, there is a bit of a lull in any events or holidays where gift cards are popular options.

According to Business Wire, digital gift card adoption among businesses will see a 23% increase by 2025. If you’re looking for a quick way to increase sales and revenue this summer, online gift cards are a simple solution.

One easy and creative way that our customers have used to sell more gift cards is by running a “Christmas in July” push. With a little intentional effort, restaurants and retailers can create an effective “Christmas in July” digital gift card campaign.

The good news is that creating a Christmas in July online gift card campaign is easier than ever with our Card Market Express solution. Learn more about selling more online gift cards this summer, along with the steps you can take to set up your online gift card portal below.

How to Increase Online Gift Card Sales with “Christmas in July”

1. Provide Holiday-Specific Online Gift Card Options 

One of the simplest ways to sell more gift cards with a “Christmas in July” campaign is to provide holiday-specific designs for your online gift cards. Updating your gift card designs for Christmas in July can help boost your gift card sales during the summer because it gives people a specific reason to purchase them.

At Card Market, our online design center can provide pre-designed templates that you can use.

2. Creatively Promote Gift Cards for Christmas in July

How can you stand out and actually inspire customers to purchase a gift card? One simple way is to think of creative ideas to help customers feel like they’re getting more bang for their buck. According to the latest Fiserv report, most customers are interested in a bonus amount or free gift. It could be something as simple as offering a free $10 gift card for every $50 purchased or selling a $100 gift card for $80.

3. Maximize your digital channels to promote your online gift cards. 

The final step in maximizing your online gift card sales is to strategically use all of the digital channels at your disposal. How will you promote your gift cards during your Christmas in July campaign in-store and online through email and social media? Our free gift card promotion guide provides several ideas and templates you can use to develop your gift card promotional strategy.

Not Prepared with an Online Gift Card Sales Portal? It’s Not Too Late!

At Card Market, we’ve created a quick and easy way for restaurants and retailers to create a Christmas in July Campaign. The first step is to set up an online gift card option with our Card Market Express solution. By answering a few short questions, we can help you set up a customizable online shopping cart that fits right into your website, allowing your customers to buy gift cards from your business any time, anywhere.

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