Gift cards quickly became a way for businesses to stay afloat during the early days of COVID-19. Throughout the pandemic, gift cards generated a greater portion of a merchant’s overall income than the prior year. According to studies, 2.63% of a merchant’s total...
Though it may seem like common sense, you can never assume that any service is known. To continue utilizing your online platform, saving your customers time, and increasing your revenue, you should always promote your virtual gift card options. It’s clear...
When considering your gift card options, it can be tough to decide whether digital or printed cards are better for your business. There are many pros and cons to either option. But thankfully, there are also a few elements that can guide you through this process. To...
As a restaurant or retail business owner, you are well aware that gift cards are a pivotal element of your revenue. Although gift card campaigns require ample planning and deliberate execution, they are an important part of growing your customer base. When choosing...
While the preferences and lifestyles of customers consistently change, so do the trends within the gift card industry. As a trusted gift card services provider, Card Market regularly measures and evaluates trends within the gift card industry in order to better serve...
