With Mother’s Day, Father’s Day, and graduation season just around the corner, did you know that this is the second busiest time of year for gift card sales? There are so many reasons to offer gift cards. You get two sales in one. The customer that...
Gift cards have become an essential revenue stream for many restaurants. Here are a few notable statistics from a recent restaurant gift card sales report: The total overall number of gift cards sold in 2021 increased by 22% year over year. Digital sales...
Over the past two years, gift cards were an easy (and often essential) way for restaurants to increase sales and revenue. For many of our clients at Card Market, the chaos and uncertainty of pandemic-related shutdowns were quickly seen as an opportunity to turn...
Your most powerful marketing tool is perhaps the most overlooked: word of mouth. So, how can you take advantage of the opportunity to spread the word about your gift cards? Think of your associates as brand ambassadors. They are the face of your business. They know it...
We understand— You want to stand out as much as possible being in the restaurant industry. Throw in a global pandemic, and the aspect of uniqueness and accomodations is even more dire. We’re here to help you successfully stand out from the competition by...
Unfortunately, in-store gift card sales promotion is often approached passively by restaurant and store owners. When in reality, it is essential to take proactive measures to boost your in-store gift card sales! As we have mentioned before, successful gift card...
