While the preferences and lifestyles of customers consistently change, so do the trends within the gift card industry. As a trusted gift card services provider, Card Market regularly measures and evaluates trends within the gift card industry in order to better serve...
So, you’re ready to add gift cards to the list of ever-growing products and services that your business offers. You might be feeling overwhelmed while trying to determine the first step; after all, there are many different elements of a successful gift card campaign....
Gift cards are the most versatile gift to give a loved one. So, shouldn’t the reasons to give gift cards be just as versatile? We definitely think so! At Card Market, we feel confident that there is no shortage of reasons to give a gift card. Whether it’s for a...
Gift cards are a great way to boost sales, attract new customers, and track consumer habits. They are an essential tool for extending your businesses visibility and enhancing revenue with minimal effort. Sure, as a business person, you probably already knew this; what...
Valentine’s Day is approaching. Love is in the air, and people everywhere are scrambling to find the appropriate ways to display their affections to that special somebody. But, Valentine’s Day doesn’t have to be a stressful event. A gift card is a simple, effective...
Most gift card sales are impulse buys. A customer is checking out at the store when they notice the gift card rack and decide it would make the perfect gift for an upcoming event. There is only so much that a store can do to increase this type of behavior and boost...
