As businesses continue to evolve and respond to the demands and expectations of modern consumers, selling gift cards through their website has transitioned from a “supplemental revenue stream” to an “absolute necessity.” Here are a few reasons why setting up an online...
Gift cards quickly became a way for businesses to stay afloat during the early days of COVID-19. Throughout the pandemic, gift cards generated a greater portion of a merchant’s overall income than the prior year. According to studies, 2.63% of a merchant’s total...
Online gift card sales were a life-saver for many restaurants and retailers during the early days of the COVID-19 pandemic. But that short-term solution turned into a new trend for many businesses and the consumers they serve. According to recent research from Save My...
Congratulations on starting your new business! As you begin thinking about all the elements that will make your business successful from the beginning, you may want to consider adding gift cards to your strategy. It might feel too early, or perhaps you think you...
Gift cards are a great way to improve cash flow and raise revenue, but they can also do so much more for a business. Selling gift cards can be a powerful marketing tool that helps capture new customers and spreads brand awareness. By employing a little bit of...
NASHVILLE, Tennessee (April 26, 2021)—Card Marketing Services and Sterling Card Solutions is excited to announce the launch of its new brand, Card Market. After more than 25 years of building a trusted reputation, this full-service gift card solution provides the same...
