We might be biased, but here at Card Market, we feel that gift cards are an essential and efficient tool to increase your business revenue. Gift cards conveniently grow your customer base, track customer buying habits, while also quickly increasing revenue without forcing businesses to first invest in additional inventory (goodbye, post-holiday sales slump!).
So, what’s the hang-up? Why doesn’t every business create and implement a gift card sales strategy? Although gift card campaigns can seem straightforward, there are many different aspects which require devoted attention to achieve success.
Nobody wants the headache of coordinating with multiple vendors for one marketing project! We highly recommend partnering with a one-stop gift card sales company that can guide you through the process from design, all the way through fulfillment and tracking. We’ve got you covered.
In this article, we will discuss the many different gift card services that Card Market can provide as your business plans and implements a successful gift card campaign.
Design
As we’ve mentioned before, gift cards are the perfect marketing tool for your business; they are essentially tiny billboards, carried around in your customers’ wallet. With this in mind, it’s important to be mindful of the design you choose for your company gift card.
At Card Market, we understand the importance of a unique, visual identity and we are here to deliver just that using your established logo and branding. By utilizing our design center, you can upload unique artwork or use one of our customizable templates.
Online Marketing
After you’ve designed a gift card that perfectly represents your brand, it’s time for promotion. Following the trend of the last year, the internet is the perfect place to do this since an increasing amount of gift card sales are made online. To ensure that our clients reach their gift card sales goals, Card Market provides ample marketing support.
We provide the following downloadable educational resources regarding online marketing:
- Social media marketing packets: Twitter, Facebook, and Instagram
- Email marketing packets
- Promotion and incentives guide
Physical Displays
You’ve put a lot of time, thought, and energy into designing your gift card—an equally perfect display should be used to promote in-store sales! Our design center also provides the design and fulfillment of the following options:
- Card carriers—Custom, generic, hanging, or sleeves
- Signage—Yellow, white, or clear static clings and check presenters
- Display stands—Original, 3-tier, or acrylic stands
Online Sales Support
Card Market provides the support needed to securely sell your gift cards online 24 hours a day, seven days a week, allowing you to quite literally make money in your sleep! Using our streamlined eCommerce tool, we provide a customizable shopping cart that can fit right into your existing company website.
Shipping and Fulfillment
We understand this step can be a headache to coordinate; let us take it from here! This element is especially important to the overall customer experience, therefore we take great care to apply our customer-first mentality, while delivering gift cards to your prized customers.
Marketing doesn’t end after the purchase is made—Card Market goes the extra mile by choosing to ship your gift cards in packaging that represents your brand. Customers also have the option of sending e-gift cards directly to email, while still providing a custom message.
Want to Know More About Card Market?
Contact us today to schedule a consultation!