Blog & Resources
Gift card news and learnings you don’t want to miss.
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Boost Your Business Revenue with Gift Cards: A Timely Solution
In today’s fluctuating economy, small to mid-sized businesses are continually looking for reliable strategies to enhance their financial stability and growth. One often underutilized tool that merchants and resellers can leverage to improve their economic situation is...
Level Up Your Gift Card Program with Our Expanded Givex Partnership
Do you want to take your gift card program to the next level? Good news! Our partnership with Givex just got better. Now, you can enjoy seamless integration for both physical and virtual gift cards. Here's how this update can benefit you. Last-Minute Gifting Made...
Celebrating 30 Years of Transforming the Gift Card Space: Tracing the Evolution of Card Market
Introduction This year is particularly special for us; it marks Card Market's 30th anniversary! From our foundational days in 1993 as National Business Products to our current identity as Card Market, our journey has been filled with growth, transformation, and...
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5 Reasons to Offer Gift Cards at Your Shop or Restaurant
With Mother's Day, Father's Day, and graduation season just around the corner, did you know that this is the second busiest time of year for gift card sales? There are so many reasons to offer gift cards. You get two sales in one. The customer that purchases the...
Enhancing Safety and Security in Healthcare Facilities with Plastic Card Solutions
Introduction In today's fast-paced healthcare environment, ensuring safety and security is paramount for the well-being of patients, staff, and visitors. Implementing plastic card solutions, such as access cards and ID badges, can significantly improve the overall...
Boost Your Business this Mother’s Day with Customized Gift Cards
Introduction As Mother's Day approaches, businesses have a prime opportunity to tap into a market of customers searching for the perfect gift for their loved ones. Offering customized gift cards and online options for Mother's Day not only benefits your customers but...
Boost Loyalty and Revenue for Your Membership Organization
Membership-based organizations such as gyms, golf courses, and clubs are all about exclusivity and providing unique experiences to their members. To maintain that exclusivity and enhance the overall experience, these organizations must provide their members with a...
Increase Revenue with Gift Cards for Moms, Dads, and Grads
As the spring season rolls in, it's time to start thinking about the upcoming holidays that will be celebrated in the next few months. Mother's Day, Father's Day, and graduation ceremonies are all around the corner, and what better way to show appreciation than with a...
Introducing Datacap Gift: A Turnkey Gift Card Platform for Merchants & POS Providers
Let’s face it… the idea of running an omnichannel gift card program—with online and in-store gift cards, alternative gift payments, and detailed reporting—can seem overwhelming. But what if it wasn’t? That’s the question that inspires us at Card Market. Every day, we...
Top 10 Gift Card Insights for 2023
Over the past few years, gift cards have grown in popularity at restaurants, grocery stores, spas, salons, and resorts across the country. Gift cards allowed retailers an opportunity to navigate financial challenges during the pandemic and overcome economic...
The Card Market Difference: Why Businesses & POS Providers Choose Us for their Gift Card Program
Gift card vendors come in all shapes and sizes, and finding the best one for you—and your company—can be challenging. Whether you’re a restaurant, retail store, or POS provider looking to equip merchants with solutions for their business, it’s important to choose a...
Gift Card Insights and Trends That Will Impact Your Business in 2023
The gift card industry has transformed drastically over the past decade. Gift cards have always been a way for people to celebrate a loved one or express gratitude. During the pandemic, gift cards became a way for consumers to support their favorite restaurants and...
How to Set Up an Online Gift Card Program in 3 Steps
As businesses continue to evolve and respond to the demands and expectations of modern consumers, selling gift cards through their website has transitioned from a “supplemental revenue stream” to an “absolute necessity.” Here are a few reasons why setting up an online...
7 Ways We Help POS Providers Enhance Merchant Success
At Card Market, we’re proud of the relationships we’ve built with point-of-sale and processing companies over the past 18 years. Rather than being just another vendor, our goal is to be a true partner to the point-of-sale and payment processors to provide a...
3 Reasons You Need to Sell Gift Cards Online This Holiday Season
As we head into another holiday season, gift cards remain a hugely popular gift idea. A report from Square indicated that gift card sales were up 43% during the 2021 holiday season. Having a comprehensive holiday gift card strategy that includes promoting in-store...