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Gift card news and learnings you don’t want to miss.

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Top 10 Gift Card Insights for 2023

Top 10 Gift Card Insights for 2023

Over the past few years, gift cards have grown in popularity at restaurants, grocery stores, spas, salons, and resorts across the country. Gift cards allowed retailers an opportunity to navigate financial challenges during the pandemic and overcome economic...

Gift Card Insights and Trends That Will Impact Your Business in 2023

Gift Card Insights and Trends That Will Impact Your Business in 2023

The gift card industry has transformed drastically over the past decade. Gift cards have always been a way for people to celebrate a loved one or express gratitude. During the pandemic, gift cards became a way for consumers to support their favorite restaurants and...

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How to Use Membership Cards to Promote Your Retail Sales

How to Use Membership Cards to Promote Your Retail Sales

In order to create a thriving business, retailers need to provide consumers with the best customer experience. It’s important to create an experience where customers choose you over competitors and want to keep doing business with you. Membership cards and loyalty...

Gift Cards for Cannabis? They May be Your Ticket to Higher Sales

Gift Cards for Cannabis? They May be Your Ticket to Higher Sales

Due to the recent legalization of cannabis products in certain states, the cannabis and CBD industry has exploded in recent years. However, as a whole, the industry faces several unique financial challenges that make it difficult for dispensaries and businesses. A...

What to Keep in Mind When Designing a Gift Card

What to Keep in Mind When Designing a Gift Card

There’s a lot that goes into developing an effective and successful gift card program for your business. You have to think about what type of promos might incentivize customers to buy, how you’re going to market your gift card offerings, and how you train employees to...

Our Gift to You: Christmas in July Gift Card Promotion

Our Gift to You: Christmas in July Gift Card Promotion

Christmas in July has quickly become one of our favorite traditions in recent years. Not only is it a way for our customers to sell more online gift cards this summer, but we’ve also embraced it as a way to let current and potential customers experience the power of...

Lessons from the Pandemic: What We Learned About Gift Card Sales

Lessons from the Pandemic: What We Learned About Gift Card Sales

Gift cards quickly became a way for businesses to stay afloat during the early days of COVID-19. Throughout the pandemic, gift cards generated a greater portion of a merchant’s overall income than the prior year. According to studies, 2.63% of a merchant’s total...

4 Ways Gift Cards Can Help Businesses Overcome Economic Challenges

4 Ways Gift Cards Can Help Businesses Overcome Economic Challenges

Restaurants and retailers have learned dozens of lessons from the challenges of the past few years. Whether it was a pandemic, inflation, or other economic challenges, owners had to find new and creative ways to navigate consumer spending habits. One important...

Fraud Shield: A Case Study

Fraud Shield: A Case Study

Fraud Shield: How One Restaurant Customer Saw a 25,833% ROI in 6 Months In the fast-paced restaurant industry, managers and owners don’t have the time to manually check every gift card transaction to ensure they aren’t fraudulent. That’s why we offer Fraud Shield—a...

Customer Spotlight: Beau Jo’s

Customer Spotlight: Beau Jo’s

Serving their trademark “Colorado-style” pizza with a hometown hangout atmosphere, Beau Jo’s has become synonymous with Colorado’s best pizza. After opening its first location in a 560 square-foot pizzeria in Idaho Springs, CO in 1971, Beau Jo’s has expanded to six...

7 Gift Card Stats Every Pizza Restaurant Should Know

7 Gift Card Stats Every Pizza Restaurant Should Know

Over the past two years, gift cards were an easy (and often essential) way for restaurants to increase sales and revenue. For many of our clients at Card Market, the chaos and uncertainty of pandemic-related shutdowns were quickly seen as an opportunity to turn...