Blog & Resources
Gift card news and learnings you don’t want to miss.
Latest Posts
Boost Loyalty and Revenue for Your Membership Organization
Membership-based organizations such as gyms, golf courses, and clubs are all about exclusivity and providing unique experiences to their members. To maintain that exclusivity and enhance the overall experience, these organizations must provide their members with a...
Increase Revenue with Gift Cards for Moms, Dads, and Grads
As the spring season rolls in, it's time to start thinking about the upcoming holidays that will be celebrated in the next few months. Mother's Day, Father's Day, and graduation ceremonies are all around the corner, and what better way to show appreciation than with a...
Introducing Datacap Gift: A Turnkey Gift Card Platform for Merchants & POS Providers
Let’s face it… the idea of running an omnichannel gift card program—with online and in-store gift cards, alternative gift payments, and detailed reporting—can seem overwhelming. But what if it wasn’t? That’s the question that inspires us at Card Market. Every day, we...
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Top 10 Gift Card Insights for 2023
Over the past few years, gift cards have grown in popularity at restaurants, grocery stores, spas, salons, and resorts across the country. Gift cards allowed retailers an opportunity to navigate financial challenges during the pandemic and overcome economic...
The Card Market Difference: Why Businesses & POS Providers Choose Us for their Gift Card Program
Gift card vendors come in all shapes and sizes, and finding the best one for you—and your company—can be challenging. Whether you’re a restaurant, retail store, or POS provider looking to equip merchants with solutions for their business, it’s important to choose a...
Gift Card Insights and Trends That Will Impact Your Business in 2023
The gift card industry has transformed drastically over the past decade. Gift cards have always been a way for people to celebrate a loved one or express gratitude. During the pandemic, gift cards became a way for consumers to support their favorite restaurants and...
How to Set Up an Online Gift Card Program in 3 Steps
As businesses continue to evolve and respond to the demands and expectations of modern consumers, selling gift cards through their website has transitioned from a “supplemental revenue stream” to an “absolute necessity.” Here are a few reasons why setting up an online...
7 Ways We Help POS Providers Enhance Merchant Success
At Card Market, we’re proud of the relationships we’ve built with point-of-sale and processing companies over the past 18 years. Rather than being just another vendor, our goal is to be a true partner to the point-of-sale and payment processors to provide a...
3 Reasons You Need to Sell Gift Cards Online This Holiday Season
As we head into another holiday season, gift cards remain a hugely popular gift idea. A report from Square indicated that gift card sales were up 43% during the 2021 holiday season. Having a comprehensive holiday gift card strategy that includes promoting in-store...
5 Ways to Sell More Gift Cards This Holiday Season
While digital gift card sales have increased significantly in recent years, gift cards sold in stores are still one of the most popular holiday gifts. According to the latest consumer survey, 66% of consumers still prefer a physical gift card when it comes to giving...
Guest Post: 3 Tips To Help Make Your Holiday Gift Card Sales A Success
Our partners over at Quikstone Capital Solutions have written a helpful article discussing the ins and outs of improving your holiday gift card sales. Be sure to check it out at the link below....
Three Card Solutions for Grocery Store Employees and Customers
Grocery stores and supermarkets around the country are navigating a variety of challenges and trends that are shaping the industry. As online shopping and grocery delivery continue to grow, it’s important for supermarkets to find ways to stay competitive and maintain...
How to Find the Best Gift Card Partner for Your Restaurant
Gift cards have become an essential revenue stream for many restaurants. Here are a few notable statistics from a recent restaurant gift card sales report: The total overall number of gift cards sold in 2021 increased by 22% year over year. Digital sales...
Card Market Recognized with “Gold Award for Vendor Excellence” at RSPA’s RetailNOW 2022 Trade Show
Right to left: Card Market’s Jannine Houston, Mark Miller, Angela Votta, and Cole Edmonson Card Market is honored and excited to receive the exclusive Gold Award for Vendor Excellence from the Retail Solutions Providers Association (RSPA). Card Market was selected as...
5 Ways Salons Can Elevate their Gift Card Experience
Gift cards have become a popular and important source of revenue for salons in recent years. While running promotions for the winter holidays, Mother’s Day, or in honor of graduates, many salons have recognized the benefit of gift cards. As a result, gift cards are an...