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Gift card news and learnings you don’t want to miss.

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Introducing BizGift™: A New Way to Connect

Introducing BizGift™: A New Way to Connect

Dear valued members of the Card Market family, We are thrilled to introduce our newest initiative, BizGift™, which we have designed to redefine the way you connect with your prospects, clients, and business contacts. The Birth of BizGift In 2019, we began to question...

5 Reasons to Offer Gift Cards at Your Shop or Restaurant

5 Reasons to Offer Gift Cards at Your Shop or Restaurant

With Mother's Day, Father's Day, and graduation season just around the corner, did you know that this is the second busiest time of year for gift card sales?  There are so many reasons to offer gift cards. You get two sales in one. The customer that purchases the...

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Boost Your Business this Mother’s Day with Customized Gift Cards

Introduction As Mother's Day approaches, businesses have a prime opportunity to tap into a market of customers searching for the perfect gift for their loved ones. Offering customized gift cards and online options for Mother's Day not only benefits your customers but...

Boost Loyalty and Revenue for Your Membership Organization

Boost Loyalty and Revenue for Your Membership Organization

Membership-based organizations such as gyms, golf courses, and clubs are all about exclusivity and providing unique experiences to their members. To maintain that exclusivity and enhance the overall experience, these organizations must provide their members with a...

Increase Revenue with Gift Cards for Moms, Dads, and Grads

Increase Revenue with Gift Cards for Moms, Dads, and Grads

As the spring season rolls in, it's time to start thinking about the upcoming holidays that will be celebrated in the next few months. Mother's Day, Father's Day, and graduation ceremonies are all around the corner, and what better way to show appreciation than with a...

Top 10 Gift Card Insights for 2023

Top 10 Gift Card Insights for 2023

Over the past few years, gift cards have grown in popularity at restaurants, grocery stores, spas, salons, and resorts across the country. Gift cards allowed retailers an opportunity to navigate financial challenges during the pandemic and overcome economic...

How to Set Up an Online Gift Card Program in 3 Steps

How to Set Up an Online Gift Card Program in 3 Steps

As businesses continue to evolve and respond to the demands and expectations of modern consumers, selling gift cards through their website has transitioned from a “supplemental revenue stream” to an “absolute necessity.” Here are a few reasons why setting up an online...

7 Ways We Help POS Providers Enhance Merchant Success

7 Ways We Help POS Providers Enhance Merchant Success

At Card Market, we’re proud of the relationships we’ve built with point-of-sale and processing companies over the past 18 years. ​Rather than being just another vendor, our goal is to be a true partner to the point-of-sale and payment processors to provide a...

3 Reasons You Need to Sell Gift Cards Online This Holiday Season

3 Reasons You Need to Sell Gift Cards Online This Holiday Season

As we head into another holiday season, gift cards remain a hugely popular gift idea. A report from Square indicated that gift card sales were up 43% during the 2021 holiday season. Having a comprehensive holiday gift card strategy that includes promoting in-store...

5 Ways to Sell More Gift Cards This Holiday Season

5 Ways to Sell More Gift Cards This Holiday Season

While digital gift card sales have increased significantly in recent years, gift cards sold in stores are still one of the most popular holiday gifts. According to the latest consumer survey, 66% of consumers still prefer a physical gift card when it comes to giving...