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7 Ways We Help POS Providers Enhance Merchant Success

At Card Market, we’re proud of the relationships we’ve built with point-of-sale and processing companies over the past 18 years. ​Rather than being just another vendor, our goal is to be a true partner to the point-of-sale and payment processors to provide a comprehensive and customizable gift card program that works with their merchant’s technology. We also design an industry-leading referral program that helps POS providers generate thousands of dollars in revenue through commission checks each year. 

Our approach to partnering with POS providers is one of the reasons Card Market has received the Retail Now Gold Award in the Reseller and ISV Support category for multiple years in a row. We believe that a rising tide lifts all boats. If we can help our resellers be successful, they can help their merchants be successful (and vice versa.)

If you’re a POS provider or payment processor, here are a few specific ways our team works to equip and empower your merchants to increase revenue through our print and digital gift card solutions: 

1. Equip your merchants with customizable gift card programs that scale with their needs. 

Consumer expectations and demand have shifted tremendously over the past few years. Merchants need to offer physical gift cards that are high quality and that match the look and feel of their brand. At the same time, the sale of online gift cards has taken off and is expected to grow by 23% in the next two years. 

At Card Market, we’ve designed multiple gift card programs to help merchants keep up with consumer demands while also being mindful of their current operational expenses. Whether a merchant just needs physical gift cards, online gift cards, or a combination of both, our team works to help them design a gift card program that works and scales as their business grows.    

2. Save time and confusion by letting us handle the heavy lifting. 

We believe it’s our job to take on the work of managing gift cards so that you and your merchants can focus on what you do best. At Card Market, our account specialists handle the entire process of supplying gift cards and fulfilling orders. This includes everything from artwork design and order details to payment and administration. 

3. Offer merchants high-quality products and quick turnaround on fulfillment. 

When it comes to offering a successful gift card program, the details are important. The quality of the gift cards your merchants offer makes a tremendous impact on the consumer experience. At the same time, fulfilling orders quickly is essential to creating a positive experience.

As an industry leader, we work alongside merchants across the country to design, print, encode, and ship thousands of gift cards each week. We work closely with merchants to design gift cards that stand out. We guide customers through the entire process, from design all the way through fulfillment and tracking

4. Provide an “all-in-one platform” that enables them to sell physical and digital gift cards online.

Merchants of every size and industry can benefit from selling gift cards on their websites. In fact, online gift cards are one of the fastest-growing areas of e-commerce. Small businesses that sell digital gift cards can increase revenue by 20% compared to businesses that only sell physical cards.

Our Card Market Pro solution makes it easy for merchants to set up an online gift card program that integrates with their website. This enables them to generate revenue from online sales of both physical and virtual gift cards.  

5. Support merchants by helping them proactive plan around popular seasons and holidays for gift cards.

Gift card demand increases significantly during the holiday season and other significant events. With a little planning and intentional effort, your merchants could experience tremendous growth in their gift card revenue. 

At Card Market, we proactively work alongside our merchants to help them sell more gift cards during the holiday season. We also make sure they’re ready for other popular gift card seasons such as Mother’s Day, Father’s Day, and graduation season.

6. Set your merchants up for success.

Promoting and managing your gift card program are two keys to success. But it can be difficult for merchants to find creative ways to promote their gift cards or keep up with inventory with everything else on their plate. 

At Card Market, we want to be more than a “gift card vendor,” we want to be a partner that helps merchants generate revenue and grow their business. That’s why our team equips them with point-of-purchase marketing materials and ideas to promote their gift cards. We also offer valuable data through our innovative admin portal.

7. Support your merchants’ other physical card needs. 

One final factor that merchants should consider when choosing a gift card vendor is the capacity to support their other card needs. This has become increasingly important as loyalty programs, employee IDs, and access cards have grown in popularity. 

At Card Market, we’re equipped to meet whatever needs your merchant might have by offering more than gift cards. We’ve worked with businesses in every industry to design and print loyalty program membership cards, employee IDs, business cards, and meal plan cards. 

Discover Why Card Market is the Best Gift Card Vendor for Your Merchants

We also realize that introducing a new product or service to your merchants is risky, especially if you can’t speak from personal experience. You can see what other POS providers have to say about their experience or learn more about our reseller program

If you’re interested in learning how Card Market can help you and your merchants generate more revenue, we’d love to connect. We’re happy to answer any questions you might have about our solutions or partnerships with POS providers and payment processors.