Let’s face it… the idea of running an omnichannel gift card program—with online and in-store gift cards, alternative gift payments, and detailed reporting—can seem overwhelming. But what if it wasn’t? That’s the question that inspires us at Card Market. Every day, we...
Over the past few years, gift cards have grown in popularity at restaurants, grocery stores, spas, salons, and resorts across the country. Gift cards allowed retailers an opportunity to navigate financial challenges during the pandemic and overcome economic...
