Your most powerful marketing tool is perhaps the most overlooked: word of mouth. So, how can you take advantage of the opportunity to spread the word about your gift cards? Think of your associates as brand ambassadors. They are the face of your business. They know it...
There’s no question that the holiday season is gift card season, which is great news for your year-end profits! As a retailer, you may be wondering how you can harness this holiday momentum into even more gift card sales in the new year. So, let’s take a look at...
Since consumers routinely spend over the amount on a gift card, they’re a wonderful way to increase revenue and gain new customers, especially over the holidays. If you’re ready to dive into your gift card marketing campaign this year, we have a few tips for how to...
It’s undeniable that small businesses were one of the hardest-hit industries in the wake of COVID-19. While all businesses suffered during the pandemic, some local shops did not have the cash supply the larger corporations had on hand. This holiday season and beyond,...
