Though it may seem like common sense, you can never assume that any service is known. To continue utilizing your online platform, saving your customers time, and increasing your revenue, you should always promote your virtual gift card options.
It’s clear that shopping online and e-gift cards aren’t going anywhere anytime soon, so it’s incredibly important that your business takes advantage of the sales opportunity. In fact, according to Digital Commerce 360, the number of digital gift cards U.S. retailers sold in December 2020 increased 106.1% from 2019.
You can avoid common mistakes and make the most out of your digital marketing efforts by implementing the ideas below.
Celebrate with Email Marketing
There are numerous holidays that are fitting to highlight giving to others. As if convenience wasn’t already a factor for the most popular holidays—Christmas and Mother’s Day, for example—it’s even more fitting for the lesser-known ones. Consider the national appreciation days you might be missing out on by not sending an email reminder to your customers. We have holidays to celebrate teachers, grandparents, bosses, employees, and many more. If an email goes out the day before or the morning of those appreciation holidays, your customers will want the simplest solution possible at such late notice. They will also appreciate you for reminding them of this special day. We call that a win-win.
Maximize Your Social Media
Don’t underestimate the power of social media! SaveMyCent reported that 87% of users turn to social media when contemplating a purchase decision. With the built-in shopping experiences that many social platforms offer, the buying process has never been smoother.
Promote your virtual gift cards by:
- Creating engaging visuals to highlight your online gift card options
- Utilizing social commerce tools, like the Facebook and Instagram shop feature
- Hosting giveaway contests, where the gift card is emailed directly to the winner’s inbox
Simplify Your Website
There are few things more frustrating than not finding what you need when you’re in a rush. That’s why it’s crucial to promote your digital gift card options on your website in an easy-to-find location.
Pay special attention to the user experience when it comes to your desktop and mobile sites. You will want to build a gift-card-only page that is simple to navigate, making the transaction process painless. To avoid confusion or getting lost on the site, make sure to have a highly-noticeable tab or button on the page that directs the customer to the e-gift card link.
💡 Did you know? Card Market offers customers a secure online shopping cart that they can add directly to their current website. Learn more about our Card Market Pro and Express options here.