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4 Ways to Increase Online Gift Card Sales

Online gift cards are a fast and convenient option for people who are stressed out by gift-giving. Buying an online gift card just takes a few minutes for the buyer, and the recipient can have the card in their email inbox within seconds. 

Simply having a digital gift card option will drive up your overall sales, but there are a few simple additional steps that businesses can take to drive up online gift card sales and make them a key product all on their own.

1. Take advantage of the online shopping boom.

The COVID-19 pandemic has made in-person shopping a risky endeavor, and online commerce has never been more popular. Surveys and research show that this trend is likely to continue even after the pandemic ends. New online shoppers may not be aware that digital gift cards are an option. Be sure to promote this option to new customers the same way you would physical gift cards with banner ads while they check out.

2. Redirect lost sales to gift cards.

When an item is out of stock or no longer carried at a physical store, the business typically loses that sale. Thanks to digital gift cards, that doesn’t have to be the case with an online store. Instead of simply rejecting a customer’s sale when an item is out of stock, businesses can redirect customers to a page selling a digital gift card for the same amount. This gives companies one last chance to earn a customer’s sale. 

3. Use gift cards for promotions, rewards, and bonuses.

Just because they are called gift cards doesn’t mean they should only be used as gifts. Gift cards are also a great way to reward loyal customers, incentivize sales, or encourage people to return to your website. You can offer discounts on gift cards, like paying $40 for a $50 gift card, or you can give a gift card to customers who spend a certain amount during a sale. Those gift cards are sure to drive traffic back to your website.

4. Market digital gift cards online.

Online advertising has the unique ability of moving customers from seeing an ad to buying a product within just minutes. Gift cards are often bought spontaneously, which makes marketing them even more important. Be sure to include gift cards in your email marketing and highlight them as an option to add to any online purchase. 

Turn Up the Volume On Your Gift Card Sales

Ready to start increasing your revenue through online gift card sales? We can help you add virtual gift cards to your current website so that you can give your sales a boost. Contact us today to schedule a consultation!